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JAN 25

Quality over Green: Nike's New Air Jordan

The latest in the popular line of basketball shoes hits stores as part of Nike's sustainable design line. But the company is hyping performance, not green

BusinessWeek, January 25, 2008 — Nike's (NKE) new Air Jordan XX3 sneaker, which arrives in stores on Jan. 25, won't have a trace of the color green on it. Rather, the limited-edition shoe will be available in the color combination of white, blue, and gray. And although the shoe was made with earth-friendly materials, and even inspired the invention of a sewing machine to help manufacture footwear with fewer chemical glues, the company is not focusing on the "green" aspect of the sneaker.

Category: Innovation
Tags: Nike, Green

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