Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
FEB 4

Heard the Latest About Podcasting?

Engagement via headphones.

eMarketer, February 4, 2008 — Ever since podcasting was introduced, the question has been the same: Will anyone listen? The answer is definitely “Yes.” eMarketer estimates that the total US podcast audience reached 18.5 million in 2007.

Category: New Media Marketing
Tag: Podcast

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