Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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JAN 30

Succeeding at open-source innovation: An interview with Mozilla's Mitchell Baker

The company’s chairman and former CEO explains the power of th

McKinsey Quarterly, January 30, 2008 — As companies reach beyond their boundaries to find and develop ideas, they are exploring new models to manage innovation. In projects that tap external talent, questions quickly arise about process management, intellectual-property rights, and the right to make decisions. Some executives have been at this game longer than others.

Category: Innovation
Tag: Mozilla Firefox

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