Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
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JAN 30

False 'Green' Ads Draw Global Scrutiny†

Watchdogs' Rulings Bring Bad Publicity, But Many Lack Bite

Wall Street Journal, January 30, 2008 — With companies eager to tout their "green" credentials to consumers, advertising watchdogs in a number of countries are stepping up efforts to rein in marketers that make false or exaggerated claims.

Category: Marketing Strategy
Tag: green marketing

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