Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
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FEB 11

On the Run

Forbes, February 11, 2008 — In a sweltering, claustrophobic chamber the size of a storage closet, a sweat-glazed man in a running top pounds away on a treadmill in the Nike Sports Research Lab in Beaverton, Ore. Wires attached to thermal sensors sprout from his body. Heat lamps beat down on him. Moist air blasts through an overhead vent.

Category: Marketing Strategy
Tags: Nike, targeting

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