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JAN 29

Wisdom of the Web

It may be a little late to the game, but business travel is now the subject of a variety of blogs.

New York Times, January 29, 2008 — It may be a little late to the game, but business travel is now the subject of a variety of blogs.

In the last two years, companies in the travel business including Starwood Hotels and Resorts, Marriott International, Delta Air Lines and Southwest Airlines have introduced blogs to promote their products and brand images, as have business travelers who want to narrate experiences and share complaints.

One of the newest sites useful to business travelers is BoardingArea.com, a portal created by Randy Petersen, the frequent-flier program expert and founder of the online forum FlyerTalk. BoardingArea is essentially a directory to blogs that address issues of interest to business travelers.

Category: New Media Marketing
Tag: Blog

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