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JAN 28

New Campaign Tries to Butter Up Shoppers

New York Times, January 28, 2008 — A food brand with a funny name, which is known for funny advertising, is starting a campaign that offers a humorous look back at eating habits when Dwight and Mamie were in the White House, Dick and Dorothy were on the radio and Ozzie and Harriet were on TV...The campaign is contemporary not only in its contents but also in its media outlets.

Category: Brand Strategy
Tags: I can't believe it's not butter, Advertising, New Media

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