Marketing Factoids

  • The typical teen has 80 phone numbers and over 100 friend connections. source ›
  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • more factoids ›
JAN 21

Yet even as Chevy popped the clutch in reverse†

Brandweek, January 21, 2008 — The tool it used to cook up "Come Together and Worship" is, at the moment, thriving. We are, of course, talking about microtargeting—the practice of using complex psychographic datamining to direct tailored marketing messages at narrow slices of the consuming public. Sound familiar? It should. In the ad world, market segmentation has been the norm since the 1960s. But today's marketers have one thing their wing-tip-wearing ancestors did not: Web 2.0

Category: Marketing Strategy
Tag: targeting

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