Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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JAN 28

WaPo 'Buzz Maps' Track DC-Based Bloggers

MarketingVox, January 28, 2008 — The Washington Post has selected blog aggregator site Outside.in to provide Buzz Maps of DC-area bloggers on WashingtonPost.com, according to the Outside.in blog. A "Buzz Map" (see example) tracks both DC-based bloggers and the places they are discussing in the area. The service also maps the top 10 places mentioned, based on volume in a given week.

Category: New Media Marketing
Tag: Buzz & Viral Marketing

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