Study: Purchase Intent Grows With Each Event†

Brandweek, January 28, 2008 — Getting up close and personal isn’t just for politicians. A new survey shows in-person events can boost purchase intent as high as 52%. According to the report, released this month by the Advertising Research Foundation, New York, purchase intent—a customer’s stated interest in buying a product—rose 11% to 52% among consumers who attended brand-sponsored events including sports championships, walkathons and theme parks.