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  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
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JAN 28

How a Firm Got Smart To Fight Grime, Rivals†

Wall Street Journal, January 28, 2008 — Beset by cheap imports from overseas and facing a slowing U.S. economy in 2002, Tennant Co., a big name in the small market for industrial floor-cleaners, could have tightened its belt and sent more of its factory jobs overseas.

Instead, the Minneapolis company decided to place a big bet that it could outsmart its competitors with innovative products.

Category: Innovation
Tags: Tennant, Open Innovation, R&D

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