Marketing Factoids

  • Fewer than 10% of the London Financial Times Stock Exchange Index companies have marketing directors on their boards source ›
  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
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JAN 25

Beauty in the Blogosphere

Women's Wear Daily, January 25, 2008 — A new breed of beauty writers is building the sort of influence that's gaining the attention of major brands: bloggers. Scores of blogs largely dedicated to opinions and reviews of beauty products have proliferated in the past several years. And as the quality and quantity of blogs increases, beauty companies' traditional marketing strategies are having to adapt.

Category: New Media Marketing
Tags: Blogs, CGM - Consumer Generated Media

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