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JAN 24

Dunkin' 'on the Offensive' in Coffee War†

New Marketing Chief Aims to Establish Chain as Beverage Leader

Advertising Age, January 24, 2008 — America may run on Dunkin', but Dunkin' runs on Will Kussell.

As the coffee war with McDonald's heats up this year, the $4.7 billion, privately held doughnut chain has tapped Mr. Kussell, 49, as president-chief brand officer. Mr. Kussell has held a variety of marketing jobs, including senior VP-marketing and retail concept officer, during his 13-year tenure with Dunkin' Donuts, which has 5,300 U.S. locations. He was most recently chief operating officer of parent company Dunkin' Brands.

Category: Brand Strategy
Tags: Dunkin' Donuts, Brand Extensions

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