Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
JAN 21

From MySpace to YourSpace

A Web blockbuster is evolving to try to stay ahead of rivals.

New York Times, January 21, 2008 — Two years ago, Chris DeWolfe, the co-founder and chief executive of MySpace, was talking about international expansion with Rupert Murdoch, whose News Corporation bought the social networking site in 2005. According to Mr. DeWolfe, an entrepreneur used to moving at Internet velocity, he suggested that MySpace could expand to “four or five” countries in the next year.

What about 13?” Mr. Murdoch said.

That was one of Mr. DeWolfe’s first lessons in just how fast business is done inside the News Corporation.

Categories: New Media Marketing, Marketing Effectiveness
Tags: MySpace, Social Networking

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