Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
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JAN 21

Study: Internet Ads Will More Than Double By 2011

MediaPost Publications, January 21, 2008 — YANKEE GROUP FORECASTS THAT INTERNET advertising will more than double to $50.3 billion in 2011 from $21.7 billion last year, driven by technology investments that will boost online ad performance.

While the size of the U.S. Internet audience will level off in the next few years, ad dollars have yet to catch up with the growth in online media consumption, according to the Yankee study. The research firm estimates that the Internet accounts for about 20% of overall media consumption, but only 7.5% of ad budgets.

Categories: New Media Marketing, Marketing Effectiveness
Tag: Online Marketing

Related Factoid

YANKEE GROUP FORECASTS THAT INTERNET advertising will more than double to $50.3 billion in 2011 from $21.7 billion last year, driven by technology investments that will boost online ad performance.

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