Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
JAN 2006

Starbucks Plans to Make Debut in Movie Business†

Wall Street Journal, January 12, 2006 — Starbucks Corp., having conquered the coffee business and staked a claim in music, is setting its sights on Hollywood

Category: Brand Strategy
Tags: Starbucks, Brand Extensions

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