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  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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JAN 17

Imagining Apple's Future

We asked design, innovation, and marketing pros what the folks who gave us the iPod should focus on now

BusinessWeek, January 17, 2008 — Business schools and design consultants have a favorite exercise they like to use when they're trying to prod students and colleagues to come up with new ways of thinking about old problems. It's called What Would Apple Do? The idea is to think of a horrendously complicated problem and imagine what Apple would do to come up with a simple, elegant, engaging solution that's delightful to the eye and easy to use.

Our designers tried to imagine what would happen if Apple took its design process and applied it beyond its usual stomping grounds. What if Steve Jobs took the stage and dramatically unveiled an Apple car? Or Apple iMoney software to manage your finances?

Category: Innovation
Tags: Apple, Design

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