Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
JAN 17

NBC Unveils Sell of NBC Everywhere†

Network Holds First Digital Out-of-Home Upfront Event

Advertising Age, January 17, 2008 — NEW YORK (AdAge.com) — As the writers strike puts a question mark on the fate of this year's TV upfront market, the out-of-home upfront market got off to a splashy start yesterday at Rockefeller Center with the first event for NBC Everywhere, NBC's out-of-home-media division. Held in Studio 8H, where "Saturday Night Live" is filmed, the event showcased the nine out-of-home venues NBC is selling, ranging from taxis to sports arenas to maternity wards.

Categories: New Media Marketing, Marketing Strategy
Tags: NBC, Media Consumption

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