JAN
2008
The Rules of Viral Web Success, At Least for Now†
Adweek, January 7, 2008 — The site is undeniably frivolous. Visitors are greeted by a quartet of shimmying elves with cutout photos pasted on their bodies. They are invited to do the same and pass it along to their friends. It is neither a work of fine art nor a technological marvel.
Category: Marketing
