Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
JAN 16

Can't Get Enough Oprah? Wait a Few Years†

Winfrey, Discovery to Launch New Network in Her Likeness, But Without Her TV Show

Wall Street Journal, January 16, 2008 — Americans love "The Oprah Winfrey Show," but are they ready for the Oprah Winfrey Network? Ms. Winfrey and Discovery Communications announced yesterday plans to launch a new channel — which will go by the acronym, OWN — in the second half of 2009. Ms. Winfrey will be the creative force behind the channel, developing programming on topics familiar to her viewers, such as dealing with bullying and recovering from divorce.

Category: Brand Strategy
Tag: Oprah

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