Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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JAN 13

A Million Miles vs. a Few More Smiles

New York Times, January 13, 2008 — JAMES T. KANE, a corporate consultant on customer loyalty, has a news flash for his airline. “I hate you, and I tell everybody I hate you,” he says. “You could not pay me to get on your airline if I didn’t have to. The reason you think I’m a happy customer is I flew 178,000 miles on you last year — but that’s because I didn’t have a choice.”

Category: Customer Experience
Tag: Loyalty Programs

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