Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
JAN 14

3 Hidden Trends in 2008

eMarketer, January 14, 2008 — Business statistics can often reveal a great deal of information about a market or trend. A single number, like a picture, can be worth a thousand words. Take 9.3%. That figure represents eMarketer’s prediction for the share of total US media spending going to the Internet this year (in 2007, the share was only 7.4%).

Category: New Media Marketing
Tag: Trends

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