Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • more factoids ›
JAN 2008

The New Focus Groups: Online Networks†

Proprietary Panels Help Consumer Companies Shape Products, Ads

Wall Street Journal, January 14, 2008 — When Del Monte Foods was considering a new breakfast treat for dogs, it sent out a note to an online community of dog owners asking them what they most wanted to feed their pets in the morning. The consensus answer was something with a bacon-and-egg taste. The result: Last summer, Del Monte introduced its Snausages Breakfast Bites.

Categories: Innovation, Marketing Strategy
Tags: market research, Open Innovation

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