Loyalty Points That Buy A Night With John Travolta†

As Guests Build Big Balances, Hotels Expand Their Rewards Way Beyond Free Lodgings

Wall Street Journal, December 26, 2007 — For 124,000 Starwood Hotels & Resorts points, Michael and Georgia Soares might have spent six nights in Paris at Starwood's Hotel Prince de Galles on the Champs-Elysees. Instead, the Southern California couple used their hotel points to spend one night with John Travolta and the cast of the movie "Hairspray" at the film's New York premiere.