Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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DEC 2007

Loyalty Points That Buy A Night With John Travolta†

As Guests Build Big Balances, Hotels Expand Their Rewards Way Beyond Free Lodgings

Wall Street Journal, December 26, 2007 — For 124,000 Starwood Hotels & Resorts points, Michael and Georgia Soares might have spent six nights in Paris at Starwood's Hotel Prince de Galles on the Champs-Elysees. Instead, the Southern California couple used their hotel points to spend one night with John Travolta and the cast of the movie "Hairspray" at the film's New York premiere.

Category: Marketing Strategy
Tag: Loyalty Programs

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