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JAN 10

Bidding for brands: India and China acquire a taste for luxury†

Financial Times, January 10, 2008 — Hotel managers, particularly those in the luxury business, are generally polite folk. But last month, when India’s Taj Hotels chain made what it said was a friendly approach to Orient Express Hotels, Trains & Cruises, the luxury hospitality group, the ensuing dialogue quickly degenerated into an uncharacteristically public spat.

Category: Marketing Strategy
Tags: China, Global, India

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