Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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JAN 10

Doritos Got a Winning Spot, Creators Won Recognition†

Super Bowl Contest Jump-started Five Point Productions

Advertising Age, January 10, 2008 — NEW YORK (AdAge.com) — For the winners of a create-your-own-ad contest sponsored by Frito-Lay's Doritos for last year's Super Bowl, promoting themselves and their work, rather than a bag of chips, was the real goal...What they were aiming for was some quick cash and a chance to put their company on the map.

Categories: New Media Marketing, Marketing Strategy
Tags: Doritos, CGM - Consumer Generated Media, new media marketing

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