From Fashion to Gaming: What's Hot for '08†

Adweek, December 31, 2007 — In a world where Tay Zonday is the best thing to happen to Dr Pepper since its 1970s' "Be a Pepper" campaign, it can be hard to predict which ads consumers will like and which they'll hate. But knowing which trends will take off can help guide you in the right direction. Some have yet to gel, while others—those featured in our "10 Trends of 2007" [Adweek, Dec. 17]—we predict will get even stronger.