Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • more factoids ›
DEC 2007

From Fashion to Gaming: What's Hot for '08†

Adweek, December 31, 2007 — In a world where Tay Zonday is the best thing to happen to Dr Pepper since its 1970s' "Be a Pepper" campaign, it can be hard to predict which ads consumers will like and which they'll hate. But knowing which trends will take off can help guide you in the right direction. Some have yet to gel, while others—those featured in our "10 Trends of 2007" [Adweek, Dec. 17]—we predict will get even stronger.

Category: Brand Strategy
Tag: Trends

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