Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
DEC 2005

Gone Flat

BusinessWeek, December 20, 2005 — The good old days weren't as good as you thought. That's one more reason Coke's latest CEO needs a bold new formula

Category: Marketing Strategy
Tags: Coke, Business Model

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