Home Business Brand Marketing Innovation Design  
DEC 2005

Gone Flat

BusinessWeek, December 20, 2005 — The good old days weren't as good as you thought. That's one more reason Coke's latest CEO needs a bold new formula

Categories: Business, Marketing
Tags: Coke, Business Model

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article