Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • more factoids ›
DEC 2007

Press Releases Designed Without the Press in Mind†

Brandweek, December 31, 2007 — The two-minute video offers a primer on identity theft. As grainy B-roll footage shows a man getting into a car at a dealership, a smooth-talking narrator notes that car dealerships are one area where identity thieves “apply their trade.”

Category: Marketing Strategy
Tags: PR, Video

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