Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
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JAN 2008

Online To Pass TV Ad Spend in UK

eMarketer, January 9, 2008 — Group M, the media planning and buying agency owned by WPP Group, has forecast that spending on Internet advertising in the UK will surpass spending on TV ads in 2009 - making the UK the first of the world’s major economies to see TV spending overtaken by the Internet.

Category: New Media Marketing
Tags: Advertising, Online Marketing

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