Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
JAN 8

Schultz Returns as CEO of Starbucks†

Founder Is Critical of His Company's 'Self-Induced' Woes and Promises Turnaround

Advertising Age, January 8, 2008 — Starbucks Coffee Co. has returned its No. 1 barista, founder Howard Schultz, to his former role of chief executive to perk up its sales and stock price.

Categories: Innovation, Brand Strategy, Marketing Strategy, Customer Experience
Tags: Starbucks, Customer Experience

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