Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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DEC 2005

Advertisers Find A Captive Audience: Travelers on Planes†

Wall Street Journal, December 20, 2005 — Talk about an ideal audience for an advertiser: The target customers are strapped in — literally. They're paying attention. They're actually grateful for your presence. And they're a good demographic.

Category: Marketing Strategy
Tags: American Airlines, Mastercard, Advertising

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