Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
JAN 7

Slogans That Work

Some corporate catchphrases do their job--they inspire the employees and the suppliers to be innovators

Forbes, January 7, 2008 — Can you motivate the troops with a mere corporate slogan? Yes, if there is some substance behind it.

What makes a corporate slogan effective? A recent issue of the Strategy & Innovation newsletter summed up the matter this way: The most effective corporate catchphrases are sticky. In other words they should be understandable, memorable and effective in changing thought or behavior.

Category: Innovation
Tag: Employee Engagement

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article