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DEC 2007

Borders To Back Customers' Resolutions With Free Events

MediaPost Publications, December 31, 2007 — BORDERS WILL OFFER FREE EVENTS in its stores throughout January that will include wellness fairs, yoga classes, singles nights, fitness and recreation clinics and seminars on diet options.

"Since January and the New Year is a time when people are focused on making changes in their lifestyle, finances, professional life or love life, we thought it's a great time to help our customers by offering the resources and tools to help them reach their goals," says spokesperson Kolleen O'Meara.

Category: Customer Experience
Tags: Borders, Customer Experience

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