Blogging’s a Low-Cost, High Return Marketing Tool

Although small businesses with blogs are still a distinct minority, blogging can be a low-cost way to market and boost a small company’s brand.

New York Times, December 27, 2007 — To its true believers at small businesses, it is a low-cost, high-return tool that can handle marketing and public relations, raise the company profile and build the brand.

That tool is blogging, though small businesses with blogs are still a distinct minority. A recent American Express survey found that only 5 percent of businesses with fewer than 100 employees have blogs. Other experts put the number slightly higher.

But while blogs may be useful to many more small businesses, even blogging experts do not recommend it for the majority.