Marketing Factoids

  • Nearly six out of 10 Americans who use social media interact with companies on social media Websites source ›
  • 85% of social media users thought companies should interact with their consumers through social media, at least when needed source ›
  • Nearly four out of 10 online merchants surveyed used social networks source ›
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NOV 2007

Mapping the Crowd

Software that maps who is working on common problems is shaving years off research — and honing corporate strategies

BusinessWeek, November 15, 2007 — Keeping track of the dizzying proliferation of information in the Digital Age can overwhelm managers, and sizing up potential alliances can be daunting. But getting lost can be a costly setback for those with valuable ideas they want to develop

Category: Innovation
Tags: Networks, Open Innovation

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