Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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DEC 2007

New Marketing Style: Clicks and Mortar†

Web-Style Testimonials Hit Traditional Retail; Cherry-Picking Praise

Wall Street Journal, December 21, 2007 — Among the new features that stores are trotting out this year to help shoppers decide what to buy: testimonials from other customers. Taking a page from the e-commerce world, companies including Cabela's and Staples are featuring endorsements from shoppers in their product displays. People who visit one of Cabela's 26 stores can see a sign for a Texsport combination fan and light.

Category: Customer Experience
Tag: Retail

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