Marketing Factoids

  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • Online searches for the word "coupons" is up about 50% over the past 12 months source ›
  • 8% of those who are over the age of 65 use SMS, and 4% subscribe to social networks source ›
  • more factoids ›
DEC 2007

More Teens Create, Share Online Material as "Multichannel Teen" Emerges

Marketing Charts, December 20, 2007 — Content creation by teenagers continues to grow, with 64% of online teenagers ages 12 to 17 engaging in at least one type of content creation, up from 57% of online teens in 2004, according to a new report from the Pew Internet & American Life Project.

Category: New Media Marketing
Tags: social media, Social Networking, Youth Marketing

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