Will a Twist on an Old Vow Deliver for Domino's Pizza?†

Wall Street Journal, December 17, 2007 — ANN ARBOR, Mich. — It's been 14 years since Domino's last promised to deliver a pizza to someone's door within 30 minutes, but that pledge is still stuck in many customers' heads. Now, the chain is trying to hearken back to that hardy ad campaign — this time without getting sued.