Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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DEC 2007

Ad Spending On Social Networks Will Continue To Grow In '08

MediaPost Publications, December 17, 2007 — AD SPENDING ON ONLINE SOCIAL networks worldwide will nearly double, to $2.2 billion in 2008 from $1.2 billion this year, according to an eMarketer study being released today.

Most spending will come from the U.S., where social network advertising is projected to grow to $1.6 billion next year, from $920 million in 2007. MySpace and Facebook dominate U.S. social network advertising, claiming 70% of ad dollars.

That's still a fraction of overall U.S. online advertising, which eMarketer estimates will hit $21.4 billion this year.

Category: New Media Marketing
Tag: Social Networking

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