Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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DEC 2007

The Promise of Social Network Advertising

How much can social networks net?

eMarketer, December 14, 2007 — Social networking is an Internet success story.

This year, 37% of the US adult Internet population used online social networking at least once a month. That figure will rise to 49% in 2011. ”The continued growth of social networking seems assured,” says Debra Aho Williamson, eMarketer Senior Analyst and author of the new report, Social Network Marketing: Ad Spending and Usage, “unless teens stop social networking as they become adults.”

Category: New Media Marketing
Tag: Social Networking

Related Factoid

This year, 37% of the US adult Internet population used online social networking at least once a month. That figure will rise to 49% in 2011

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