Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
  • more factoids ›
DEC 2007

Refilling Kraft's Cookie Jar

CEO Irene Rosenfeld is banking on a raft of new products to boost sales. Can she whip them up before investors lose patience?

BusinessWeek, December 13, 2007 — Oh, the lunchtime dilemma. That turkey-on-whole-wheat sandwich you brown-bagged from home is properly frugal but so boring. That takeout panini with rosemary chicken, sun-dried tomato, and aioli, on the other hand, is tasty but sure takes a bite out of the paycheck. The chefs at Kraft Foods (KFT) think they've found a middle option: Oscar Mayer Deli Creations. The $2.99 kits, rolled out in grocery stores in August, have the makings of a hot meat-and-cheese sandwich, with bread that even gets toasty in the microwave.

Category: Innovation
Tags: Kraft, New Products

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article