Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • more factoids ›
DEC 2007

Six Months With Millions Of Moms

MediaPost Publications, December 13, 2007 — It's easy to understand why marketers want to connect with moms: mothers are the largest consumer group in the United States. According to BSM Media, they spend $2.1 trillion annually and control 85% of household spending.

Category: Marketing Strategy
Tag: Moms

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