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DEC 2007

Study: Marketers May Be Banking Too Heavily On New Products

MediaPost Publications, December 13, 2007 — A NEW POLL FINDS THAT 70% of marketers either launched a new line extension or developed a new innovation this year, and most rated that launch as the single most important initiative in their business in 2007. And 64% plan to do so again in 2008, according to Next Level SMG, the brand strategy firm conducted the survey.

Category: Innovation
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70% of marketers either launched a new line extension or developed a new innovation this year, and most rated that launch as the single most important initiative in their business in 2007

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