Marketing Factoids

  • Of those people that recently made consumer electronics purchases in a store, 80 percent visited the store's website first. - Nielsen Online survey source ›
  • V users watch more TV than before (127 hrs, 15 min per month) and also spend 9 percent more time using the internet (26 hrs, 26 min per month) than they did last year source ›
  • Unaided ad awareness for podcasts was an impressive 68% on average (compared with industry benchmarks of 21% for streaming video and 10% for television) source ›
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DEC 2007

A Look Back: Line Extensions That Crossed the Line in '07†

Brandweek, December 10, 2007 — Three words: Precious Moments coffins. The keepsake-maker was one of many brands this year that didn’t know where to draw the line when it came to line extensions, according to the TippingSprung Brand Extension Survey.

Categories: Brand Strategy, Brand Blunders
Tag: Brand Extensions

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