Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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DEC 2007

CMOs Fast-Tracking Plans To Climb Corporate Ladder†

CEOs be warned: Your CMO wants your job.

Brandweek, December 10, 2007 — In fact, more than a third (34%) of CMOs aspire to become CEOs. Another aspect to consider as you look over your shoulder: Your CMO is more prepared than ever to move up the corporate ladder because she is required to oversee or respond to much broader business strategies in the course of her marketing work.

Category: Marketing Strategy
Tag: CMO

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