Marketing Factoids

  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
  • more factoids ›
DEC 2007

Online Spending Predicted To Surge In 2008

MediaPost Publications, December 10, 2007 — LOCAL ONLINE AD SPENDING WILL surge 48% in 2008 to $12.6 billion, buoyed by demand for paid search and video advertising, according to a new study.

Spending on local search alone is expected to double to $5 billion, while online video will triple to $1.3 billion, predicts local media research firm Borrell Associates. Despite predictions of an economic slowdown next year, the firm's forecast for 2008 exceeds the estimated 44% growth for local media in 2007.

Category: New Media Marketing
Tags: Online Marketing, Search Marketing

Related Factoid

LOCAL ONLINE AD SPENDING WILL surge 48% in 2008 to $12.6 billion, buoyed by demand for paid search and video advertising, according to a new study

Add Your Comment

(required)
(required)



(to prevent comment spam)
 


Any HTML in your comment will be removed upon submission. All comments are moderated, and it may take up to 24 hours for your submission to be approved and published. The BackPocket editors reserve the right to edit or remove comments at any time and for any reason.

Subscribe to comments on this article