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  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
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  • Consumers ages 18 to 27 say they use the Internet nearly 13 hours a week, compared to viewing 10 hours of TV source ›
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DEC 2005

Sesame Street Goes Global: Let's All Count the Revenue

International Herald Tribune, December 11, 2005 — Thirty-six years after the original "Sesame Street" had its debut in the United States, Elmo has left his familiar neighborhood for a fresh wave of globalization, bound for countries that are discarding dubbed American versions for homegrown productions inhabited by characters with names like Nac, Khokha and Kami.

Category: Marketing Strategy
Tags: Sesame Street, Global

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