Marketing Factoids

  • Only 16 percent of consumers trust what they read on blogs source ›
  • Music sales in the United States will decline to $9.2 billion in 2013, from $10.1 billion this year. source ›
  • Acquiring a new customer costs about five to seven times as much as maintaining a profitable relationship with an existing customer source ›
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NOV 2007

Can DDB morph into a 'swarm communications' shop?†

Brymer's agency, known for its :30 work, refocuses on influence, community

Advertising Age, November 19, 2007 — After 18 months at the helm of DDB Worldwide, Chuck Brymer is betting that an agency known for interrupting consumers with splashy creative like Bud's "Wassup?'' campaign can learn to speak the much more delicate language of community.

Categories: Brand Strategy, Marketing Strategy
Tags: Advertising, agencies

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