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DEC 2007

Found In Translation

The financial services industry is pushing hard to tap into the growing Latino market. But making a connection means more than speaking their language

Deliver Magazine, December 1, 2007 — Serving the coffee is only the smallest touch.

Still, when employees at branches of the [1] Eastern Financial Florida Credit Union take breaks during the day to pass out piping-hot Cuban coffee to customers, their efforts are key to a larger marketing strategy aimed at connecting with one of the credit union’s most coveted customer segments - Latino immigrants.

Category: Marketing Strategy
Tags: Financial Services, Hispanic/Latino Marketing

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